PPC ads display an advertisement when a keyword query matches an advertiser's keyword list, or when a content site displays relevant content that represents the search term. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above organic search results on a search engine results pages (SERPS), or anywhere a web developer chooses to direct a user on a content site.
Search engine marketing is a great way to target new customers based on the keywords and keyphrases that best represent your web site and your brand. With a little bit of research and a well defined marketing strategy you can increase your profits in a short period of time. You can have your ad shown to well targeted customers in a matter of hours. Where else can you get these type of quick targeted results?
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