Can Html5 Boost Email Video Marketing?

 With the introduction of HTML5 email video marketing is set to take off. To date if someone wants to do video in an email client they need to provide a link to the web site in that email marketing piece since email clients strip JavaScript or Flash for security reasons. Since HTML5 will be built into email clients and web browsers it won’t require any plug-ins.

 Once HTML5 becomes the standard expect to see an increase in video emails. Research has shown a 100% increase in click through rates with video email marketing.