Domain Name & IP Reputation

 Since the web is in constant flux and change so are the rules with which we communicate on the web. ISP’s are beginning to put into place domain based reputation systems. This will change how email messages are delivered. If you are responsible for your website’s email marketing campaigns you will want to follow these changing rules.

 ISP’s are watching spam compliant rate and user rates based on IP’s and domain names. They are watching how many emails generated from your domain end up in spam filters or have been flagged as spam.

 Search engines look at how many times email to a domain or IP went into the spam folder. They watch how many times it ends up in the inbox automatically. They check to see if a user has flagged it as spam.

 These new rules will not impact most users, but if your email practices are not compliant you may find yourself with a negative reputation and possibly black-listed.

 A blacklist (or black list) is a list or register of persons who, for one reason or another, are being denied a particular privilege, service, mobility, access or recognition. Trying to get this reversed is a process and takes time.

 All in all if one follows normal email protocols they will never have to deal with these new rules.