What is Anchor Text?

Anchor text is the hyper-linked text that allows the user to move around web sites.

Anchor Text Relevancy

From a search engine stand point it is important that the anchor text be relevant to the information that it points to. If it is it can improve your ranking in the search engines. So for example if your web site is dedicated to selling exercise videos and the page that you are going to point to has numerous articles on exercise videos then you have a high relevancy.

To achieve even higher relevancy make sure that the integrity of the document that your pointing to has been marked up with those same anchor text phrases. I.E. The page title of the page you are going to is called "exercise videos" and your anchor text is the same.

What Not To Do:

It is a common mistake to see people use "click here" in anchor text. In doing this you are loosing many possible users. Instead use descriptive anchor text phrases that are relevant to the subject matter.