Clean Uncluttered Website Design

When starting to consider your website design start with a design that is clean, uncluttered and has a useful navigation system. A website that is clean, uncluttered and easy to navigate are much more appealing to the end user, the web visitor. The look and feel of your website should have a natural flow to it along with a concise appearance that makes it easy to figure out what to do and where to go. If it's complicated then odds are that visitor will go somewhere else. They have found you because you offer what they need so now it's your websites job to give them just that. Not only is a clean, uncluttered website design good for the end user, the visitor but it is equally as good for the search engine spider bots. It is more likely that search engines will visit all of the pages of your website if it follows simple and conventional design standards.

Colors are Important in Good Website Design

The color palette that is used to create your website should be one that is easily coordinated and easy on the eyes. It is extremely important that the color combinations used on your website are not bright neon colors that tend to be harsh on the eyes. Colors are so important that the wrong colors used are also enough for your web visitor to leave your site. Even if your web site had the greatest content out there the misuse of colors could determine whether a visitor was interested or not. So the lesson learned is to make sure not to use unattractive colors!

Use Hex Codes in Search Optimizing Your Website

Your website needs aesthetic appeal in order for your website to have an impact on your search engine optimization (SEO). If you create a website that is not appealing to others, it is likely to not be popular either. Since the colors used on your website can contribute to the appeal of your website, you want to make sure that you code your web pages accordingly. Different Internet browsers may display colors differently. One way to avoid this problem is to use hex codes to define those colors used on your website. Hex codes are incorporated into the HTML code of your web pages and you should define hex code so these colors are viewed universally in all browsers. 
 
You’re Website for Optimization

Your search engine optimization (SEO) strategy related to website design includes ensuring your web design reflects the purpose of your website. If you are selling a particular widget line, visitors to your website should realize what you are selling immediately. If you are promoting a service, your website should clearly indicate the services you offer. A Clear website design and structure can make your website more appealing to visitors, which will also make it more important to search engines, as we stated earlier.

Use Flash Sparingly in Optimizing Your Website since this is a Closed Application

If search optimization is important to your website design then it is extremely important that you do not develop your website using Flash technology. Flash can be an attention grabbing technology because of all of the bells and whistles that it offers, but too much Flash can be difficult to navigate and a little overwhelming to visitors. Also, not all website visitors can view Flash websites, granted the majority can but the search engines don't know what's in that file. If you create web pages with Flash portions then the search engines may still be able to crawl the Flash portions of your website but you risk losing valuable traffic by incorporating too much flash into your website design.