The Future of Search Real-time

And we all thought that things were going too fast when the Internet Revolution started, well we’re about to get even faster! Real-time search brings some good and some bad. The good is instant communication, and the bad is how factual is what you are digesting? Is it fact or fiction? To me this is the one thing that will set apart a trustworthy brand as opposed to a failing brand. I don’t want hearsay or gossip I want the truth, and I can handle the truth! While social media is instrumental in bringing about real-time search, it will go beyond social media. Real-time will become the standard and with that we will watch new brands sprout up.

Real-time search enables you to discover breaking news at the moment that it's happening, even if it's not the popular news of the day, and even if you didn't know about it beforehand. As an example, a while back on Google’s big story was about GM's stabilizing car sales, which showed under "News results" in the SERPS. Nonetheless, thanks to their powerful real-time algorithms, the "Latest results" feature surfaces another important story breaking just seconds before: GM's CEO stepped down. This is the future and it’s all about real-time!

Take a look at our real-time search application and see for yourself what real-time search is bringing you today. If you know about something that we have missed or if you know of other real-time search engines please let us know what we’ve missed.