How your Website Design Affects your Visitors

Most web surfers who leave a website do it on the page that they enter on.  Whether a web surfer stays or leave depends on how easy they can navigate to find what they want. This is known as your document structure. Ideally you want to lead your surfers through your site in a way that promotes R.O.I.

You want your surfers to view your website as having something of value to them. Value can be seen in your overall design. Is your design consistent throughout the website? Does the theme of your site match your industry? Do your colors (color palette) and graphics flow well and are they compatible? Does your web content flow well and is it well organized? If your site uses Flash is it too much? Does your Flash animation distract your web surfer?

These are all questions that can help you maximize your website design and put you on the right track. Hope this helps you in your design process.